Southwold will always draw those looking to move to one of Britain’s best kept secret seaside towns, yet what can estate agents do to add value to their services and succeed in an unpredictable market?
The answer lies in greater communication and getting the most out of cutting edge technology. New estate agent software from Vebra allows buyers to view, tour and monitor properties online, and its advanced mobile phone app technology means that agents can keep in contact with their clients better than ever before.
With social media functionality and web-based portfolios, buyers can get a clearer idea of the feel of a property, and arrange viewings and even make offers with the click of a mouse. The only question is whether Southwold’s estate agents can survive without making the leap into the 21st century.