2016: A Bumper Year For Southwold Tourism


After three years of record-meltingly hot summers, tourism in Southwold has been booming. Now, with tourism worth £1.8 billion to the local economy, 2016 is set to be an even bigger year for the region’s leisure and tourism industries.

Southwold itself has proven to be an irresistible attraction in its own right., with the pier and high street offering tourists some truly unique experiences. Local favourite pub The Crown recently won a coveted spot in the Good Pub Guide’s top ten pubs, as well as winning the top spot in the Guide’s Suffolk Dining Pubs category. The Crown and the Swan Hotel were also among the happy beneficiaries of the Curious County scheme, which, it is estimated, drawing an extra £750 million in tourist spending in the process.

At Love Southwold, we saw unprecedented numbers of visitors to our site in 2015, with our Southwold free parking guides, Southwold celebrity walks and Southwold holiday accommodation proving especially popular, and we expect 2016 to be even bigger.

Suffolk’s tourist attractions have also welcomed the influx of visitors. Martin Dupee, operations director of the Dinosaur Adventure, Banham Zoo and Africa Alive, told the North Norfolk News: ‘We are heading for a record year at Dinosaur Adventure with more than 200,000 visitors now being projected and, following lean years, both zoos are back well up to where they should be.’

Suffolk has seen some of the sunniest summers on record, which has led to thousands of families heading east to Southwold for a weekend of good old British seaside fun in the sun.

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